Event Planning & Management

    Course Overview:

    This intensive 8-week course delivers a career-ready foundation in modern event management. Learners will acquire the strategic knowledge and practical tools required to plan, produce, and evaluate successful events across corporate,     social, entertainment, nonprofit, and hybrid formats. The curriculum blends structured theory with hands-on simulations, Kenyan and global case studies, and industry-standard platforms and documentation tools.

    Course Objectives:

        1. To equip learners with event planning frameworks adaptable across various event types and industries.

        2. To build core competencies in budgeting, vendor coordination, client servicing, and risk mitigation.

        3. To align learners with current event marketing strategies, sponsorship packaging, and ticketing technologies.

        4. Prepare learners for execution-day leadership, contigency planning, and post-event reporting with data-driven evaluations.